I’ve always been drawn to lifestyle, health and wellness, and the power of resilience—whether pushing my limits through four Ironmans, traveling to 40+ countries, or exploring holistic wellness practices around the world. From plant medicine in South America to the latest fitness innovations, I’m constantly seeking new ways to optimize well-being—and that same curiosity and dedication shape how I approach marketing.

With 20 years of experience leading brand strategy, growth marketing, and creative operations, I’ve worked with some of the most recognized brands in the world, including YouTube, Google, Sephora, and Airbnb. I founded Fuel the Fire to combine my deep marketing expertise with my passion for wellness, and also serve as Founder & Managing Partner at MedBio Institute, where I lead marketing, partnerships, and product innovation to help health clinics scale through strategic education and revenue optimization.

I believe marketing should be as intentional as wellness itself—seamless, data-driven, and built for long-term success. By aligning vision with execution, I help brands stand out, connect deeply with their audience, and drive sustainable growth.