Fuel the Fire is a growth marketing consultancy for GLP-1, peptide, longevity, and metabolic health brands — combining an active provider network, marketing and sales enablement, and AI-powered strategy to drive revenue expansion and sustainable growth.
We work with health and longevity brands that need senior marketing leadership — and a partner who already knows the market, the providers, and the ecosystem they're operating in.
Full-funnel growth planning across acquisition, conversion, and retention — built for the pace, complexity, and competitive intensity of the GLP-1, peptide, and longevity space.
Patient education resources, sales scripts, consultation frameworks, and launch kits that give your team everything they need to convert and retain at scale.
An active network of independent practices and clinics in the metabolic health space — with the relationships, educational programming, and engagement infrastructure to accelerate adoption across your provider base.
We integrate AI tools and workflows into your marketing and sales operations so your team moves faster, spends smarter, and scales without adding headcount.
GLP-1, peptide, and longevity brands operate under strict and rapidly evolving advertising restrictions — across FDA guidelines, FTC requirements, and platform-level enforcement on Meta and Google. We know where the lines are, how to build effective campaigns within them, and how to protect your brand while still driving growth.
We operate as an embedded partner, not a vendor. Whether it's a focused engagement or ongoing fractional leadership, we bring senior marketing strategy directly into your team — with the provider relationships, market context, and tools to create impact from day one.
Our engagements are intentionally focused. We work with a small number of clients at a time so the work always gets our full attention.
Fuel the Fire was founded by Katya Black, a marketing executive with 20 years of experience leading growth strategy, brand, and go-to-market for some of the world's most recognized companies — including YouTube, Google, Sephora, and Airbnb.
Katya also co-founded MedBio Institute, a B2B health platform built to help independent clinics in the metabolic health space grow through strategic education, revenue optimization, and industry partnerships — giving Fuel the Fire direct operating experience inside the provider ecosystem it serves.
Fuel the Fire is built specifically for the GLP-1, peptide, longevity, and metabolic health space. That focus is deliberate. These markets move fast, operate under complex regulatory constraints, and require a level of ecosystem access that generalist consultancies don't have. We do.
We work with a focused group of brands. If you're building in the GLP-1, peptide, longevity, or metabolic health space, we'd like to hear from you.
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